A premium outdoor brand moment for KEEN, built through community, product experience and content. A four-day trip, produced with 114 Index.
Build a premium outdoor brand moment for KEEN through community, product experience and content creation. Reach the people who actually shape outdoor culture, rather than advertise at them.
A four-day intimate outdoor trip: trail runs, hikes, a workshop, cooking, dinner and shared social moments. The guests were community leaders, creators, runners and outdoor voices, with KEEN product seeded and lived in across the four days.
20 guests and 65+ pieces of content captured. 50+ tagged stories featuring both KEEN and 114 Index, 12+ feed posts, and one viral post at 1.3M views with 147K likes and 9K reshares. Around 12.5 stories a day across the activation, at roughly 11% engagement.
Universally positive feedback, and product worn organically after the trip.
An intimate community experience that produced meaningful organic brand exposure: approximately 2.5M views and an estimated €50K+ in earned media, with brand consideration visibly up. Proof of the relevance and shareability of the experiences KEEN aligns itself with.
