A five-week engagement, co-led with Axel Arigato's CEO: a full community strategy for a premium Swedish sneaker brand — from first workshop to a boardroom-ready deck in four weeks.
A premium Swedish sneaker brand that needed to understand its community — who it's really for, and how to show up for them with intent rather than noise.
Working directly alongside the CEO, we mapped the brand's community, defined three sharp consumer profiles, and built a communication framework and a set of brand guardrails to keep every future move on-strategy. The whole thing moved from workshop to a boardroom-ready deck in four weeks.
Know who you're for before you decide how to show up.
Community mapping · three consumer profiles · communication framework · brand guardrails — packaged as a decision-ready strategy deck.