Timberland 3-Eye Lug, Inside Tag.

Case study · Timberland · 3-Eye Lug

Same shoe, different language.

ClientTimberland
RoleProject management & strategy
DisciplinesStrategy · Creative · Production
Year2026 · with Inside Tag

The Timberland 3-Eye Lug, seen through an Inside Tag lens. Same shoe, different language.

The idea

A digital campaign for the 3-Eye Lug that takes a familiar Timberland silhouette and retells it in Inside Tag's voice, a shift in language rather than a shift in product.

Same shoe, different language.

My role

Project management and strategy, in partnership with Inside Tag on creative and production.

3-Eye Lug on the street, London.
The look, head to toe.
3-Eye Lug in burgundy, on foot.
3-Eye Lug in black, on the line.

Credits

Timberland 3-Eye Lug. With Inside Tag.

Client@timberland
ProductionInside Tag
CreativeGeorge Roy Roberts, Inside Tag
Project management & strategyLaurent David
Photography@danikm
Model@al3xtang
Assistant@lou1es

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