KEEN community run through Paris at golden hour.

Case study · KEEN · Run for the Trails

A Paris Fashion Week run, in the heatwave.

ClientKEEN
RolePartnership management & project lead
DisciplinesCommunity · Activation · Production
Year2026 · Paris, with 114 Index & Starcow

A Paris Fashion Week community run with KEEN and Starcow. Run for the Trails.

What we did

Feeling hot hot hot. As always, it is great to bring people together to move and socialise. Despite the heatwave, everyone showed up to have a good time, getting to test upcoming SS27 sample shoes in the process.

The heatwave didn't stop anyone, everyone showed up.

My role

Partnership management and project lead, with 114 Index on production, alongside Starcow.

The group crossing Paris.
The group at the Starcow × KEEN storefront.
SS27 sample on foot, mid-run.
Catching a breather on the KEEN box.
Motion, the pack moving.
Water stop at Starcow.
Lacing up the SS27 sample.
The Run for the Trails tee.

Credits

KEEN × Starcow × 114 Index. Run for the Trails. Paris, June 2026.

Client@keeneurope
PartnerStarcow
Partnership & project leadLaurent David
Production114 Index
Photography@l.holl

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